Frequently Asked Questions

Noxbridge is a complete ecosystem for the watch trade. Retailers integrate our catalogue into their own store and dropship without holding stock. Wholesale buyers source at dealer pricing. Brand owners design and manufacture their own watches with us through custom OEM/ODM production. Four ways in, one operation behind them. We operate under NOXBRIDGE ELITE EXPAT LLC, licensed by Sharjah Media City (Shams), UAE, with a team bringing over 50 years of combined watch industry experience and more than 3,000 business clients served.

We supply over 25 brands, including Seiko, Casio, Fossil, Michael Kors, Emporio Armani, Armani Exchange, Diesel, Maserati, Tommy Hilfiger, Calvin Klein, BOSS, Versace, Tissot, Movado, Burberry, Nixon, Marc Jacobs, Invicta, DKNY, Daniel Wellington, Tory Burch, Swarovski, Beverly Hills Polo Club, Lee Cooper, Daniel Klein, Quantum and Slazenger, alongside our own labels. Request our catalogue for the full list and current stock.

Yes. Noxbridge is our in-house watch label, and Big Daddy is our jewellery and watch line. Both are available to stockists at dealer pricing, with stronger margins than distributed brands and territory exclusivity available case by case.

Yes. Every item we supply is 100% genuine, brand new, and supplied with its original packaging. We do not sell replicas, counterfeits, or refurbished goods under any circumstances.

For a number of brands, yes — our New Zealand entity, Nox Bridge Limited, holds authorised dealer status for more than 20 brands. We also supply stock through the legitimate parallel (grey) market, and we're upfront about which channel any item comes from.

Our authorised-channel range is listed at noxbridge.com. It's a focused list of brands and models that consistently sell, rather than a long catalogue padded with slow movers. Authorised stock is held in New Zealand.

Yes. Watches supplied through our authorised channel carry the original manufacturer's warranty, with documentation and original packaging included. We also extend an equivalent warranty ourselves on stock we resell, so cover is in place either way.

Grey market stock is genuine, brand-new product sourced through authorised channels in one market and sold into another, outside the brand's official distribution network for that region. It isn't fake, refurbished, or seconds — the practical difference is the warranty, which may come from us as supplier rather than the manufacturer directly. That's what lets us price below official distributor rates. We always tell you which channel an item comes from before you buy.

Yes — original manufacturer packaging, instruction booklet, and warranty documentation are included, unless a specific clearance or bulk offer states otherwise.

Pricing is tiered by order volume — the larger the order, the lower the unit cost. Dealer pricing is released once we've confirmed your business details.

Contact us and we'll send current pricing for the models you're interested in. We don't publish one universal price list because dropshipping and wholesale are priced differently — wholesale reflects volume commitment and stock you hold yourself, while dropship pricing reflects single-unit picking, packing and shipping handled by us. Tell us which service you're looking at and roughly what volume you expect, and we'll send pricing that applies.

We invoice in USD, AED, NZD, AUD and EUR, and can accommodate other stable currencies on request. Payment is accepted by bank transfer or cryptocurrency (BTC and USDT), with full payment required before dispatch on first orders.

It depends on the service. Wholesale orders are quoted ex-works (EXW) from our UAE or NZ facility, with shipping quoted separately and import duties the responsibility of the importer of record — though stock dispatched locally to New Zealand and Australian customers through Nox Bridge Limited is already duty-paid. Dropship orders ship DDP (Delivered Duty Paid), with shipping and duty costs integrated into your store during setup, so you see the landed cost upfront.

Wholesale orders typically arrive within around two weeks, often sooner depending on where that stock is sitting when you order. Dropship orders are considerably faster since we hold stock in our own warehouses — orders fulfilled from Dubai typically reach customers in 1–4 days. Transit time depends on which warehouse your store integrates with; we confirm expected timeframes for your markets during setup.

DHL Express is our standard international carrier, alongside Emirates Post and New Zealand Post. For other destinations or larger consignments, we work with established freight forwarders and confirm routing when quoting.

Wholesale orders can be insured as an optional extra at 2–5% of the invoice value, added at the time of order — recommended for higher-value consignments. Dropship parcels are covered by the logistics provider's standard protection, with every parcel tracked and signature-required on delivery.

We open an investigation with the carrier immediately and keep you updated. Where insurance was taken on a wholesale consignment, a confirmed loss or damage is settled by replacement or a credit to your account; where insurance was declined, recovery is limited to the carrier's standard liability.

We ship from Dubai and from Auckland, New Zealand, depending on stock availability and, for dropship partners, which location your store integrates with.

Yes — that's our dropshipping service, covered below.

Yes. We supply authorised stock directly to your customers under your branding, with no minimum order value per order and no inventory investment on your side.

Our current dropship price list is available here: View the dropship price list

Dropshipping lets you sell watches without ever holding stock or paying for inventory upfront.

You list our products on your store using the images, specs and descriptions we supply. When a customer buys, you place that order with us at the dropship price, and we pick, pack and ship it straight to your customer in plain, unbranded packaging — nothing identifies us as the supplier. You keep the difference between what you charge and what you pay us.

The result is zero stock risk: you're never left holding watches that haven't sold, and you don't need capital tied up in inventory before your first sale.

Here's a short walkthrough of how it works end to end:

We dropship to almost all countries, with the current exception of the United States (see the next question). We confirm your specific target markets during sign-up, since customs treatment, courier coverage and transit times vary by market.

Not currently. We've suspended dropship shipping to the US while import treatment of low-value parcels remains unpredictable, following changes to duty-free exemptions. We're monitoring the situation and will reopen once we can quote it honestly.

No unexpected bills. Dropship orders ship DDP (Delivered Duty Paid) — duties and taxes are settled before the parcel reaches your customer. Shipping and duty costs are built into your store at setup, so you see the landed cost upfront and can decide whether to pass it through at checkout or absorb it into your margin.

No joining fee — you only pay for the products you sell. We also help you get set up, including website builds if needed, through our own ecommerce and software development team.

Currently Shopify, with WooCommerce in the works. Our Shopify integration runs through the Synctec.io app, handling live product, stock and pricing syncing between our catalogue and your store.

Live integration through Synctec is USD 69 per month. New partners get credit that covers the app while their store is being built and their first sales are made, so there's no cost during setup.

Yes. This matters if you want an authorised-channel-only range, since our authorised brands sit with our New Zealand operation. Established partners can sync more than one location into a single storefront.

The 2–5% insurance option applies to wholesale orders only. Dropship parcels are covered by the logistics provider's standard protection, tracked and signature-required on delivery.

Yes. Approved dropship partners get access to our product imagery, specifications, descriptions and metafields for their own storefronts.

None. Dropship orders ship in plain, unbranded packaging with no supplier identification, so your relationship with your customer stays yours.

Yes. Our jewellery line, Big Daddy Jewelry, runs on the same dropship and white-label terms and fulfils from our New Zealand warehouse.

Your customer deals with you, and you deal with us. We handle faulty-goods claims under our warranty terms; you manage your own end-customer relationship and returns policy, as set out in the Dropshipper Agreement all partners sign before their first order.

Get in touch through our contact form, email, or WhatsApp with a short introduction — what you sell, where you're based, and which brands or categories interest you. We'll send our current catalogue and wholesale pricing.

Yes — send us the reference or SKU and we'll check availability and pricing. Our sourcing network extends well beyond any given catalogue.

Not yet. We process orders daily across a large number of references, so a static list would date quickly. We confirm availability when quoting, and tell you before you pay if anything has moved. A live online catalogue is in development.

We contact you before dispatch with three options: substitute with an alternative model, hold it for the next incoming shipment, or remove it and adjust your invoice — nothing is substituted without your approval.

Yes. We produce fully custom, private-label watches for brand owners, corporates, sports clubs, hotels and gifting programmes — from a single design tweak on an existing case through to a fully bespoke movement, dial, case and packaging build. Swiss, Japanese or Chinese production are all options, and we'll recommend the best fit for your cost, timeline and market.

Our standard minimum is 500 units per design, though depending on the model and level of customisation we can sometimes accommodate runs as low as 200 units. Tell us what you have in mind and we'll say honestly whether it's viable.

Between 20 and 90 days depending on complexity, movement type and finishing — simple customisation on an existing case is fastest; a fully bespoke build takes longer.

Design fees start from USD 499–2999 per project, covering concept development, technical drawings and revisions through to a production-ready design.

Yes. We produce a pre-production sample for your approval before the full run begins, ranging from USD 500 to USD 1999 depending on specification. Sample costs are refunded when an order is placed.

Custom packaging runs from USD 1 to USD 20 per unit depending on materials — from a simple branded pouch through to a rigid presentation box with printed inserts.

Yes. The warranty on every watch matches the original brand's terms — generally one to two years against manufacturing defects, confirmed at the time of order. It covers defects in materials and workmanship, not water damage, battery replacement, strap and glass wear, accidental damage, or damage from improper use or unauthorised servicing.

For authorised-channel items, the manufacturer's warranty applies as normal. For parallel-market stock, our own supplier warranty applies on the same terms as the original brand's cover — we tell you which applies before you buy.

Faulty watches can be returned to us for repair under warranty. Our support team will guide you through the return and keep you updated until it's back with you.

Faulty items are returned for repair, as above. We don't offer refunds for a change of mind, unsold stock, or other invalid reasons — please order to a level you're confident selling through.

Independent watch and jewellery retailers, online sellers and marketplace traders, regional distributors, corporate gifting buyers, and brand owners launching their own labels — from first-order startups to established multi-store chains.

For our own labels — Nox Bridge Watches and Big Daddy Jewelry — territory exclusivity is available case by case, subject to agreed volume commitments. We're not able to grant exclusivity on distributed brands.

We're based in Dubai, UAE and Auckland, New Zealand, and happy to arrange a call, video meeting or in-person meeting where practical.

We build you a complete, ready-to-trade online watch store connected to the same supply chain we use for our own stores.

You don't need to buy stock, pack boxes, rent a warehouse, or bring technical skills. When a customer orders on your site, we pick, pack and ship under your brand from our Auckland and Dubai warehouses, and you keep the margin.

It runs entirely online, so you can operate it from home, from your phone, or from anywhere — it fits around a full-time job.

The package is a one-off NZD 2,999, and includes:

• A complete, ready-to-trade website that's yours to own, domain included
• Full branding — name, logo and visual identity
• A loaded catalogue ready to sell: men's and women's watches plus jewellery, with professional photography, descriptions and metafields
• Direct supplier and warehouse access, with no minimum orders and no upfront stock cost
• Fulfilment from our Auckland and Dubai warehouses via DHL Express or NZ Post
• One-on-one training on running, marketing and growing the store
• Ongoing support

We start with a free consultation on your niche, name and market — or you can choose from our ready-made demo stores. Most stores go live within two to three weeks.

There's no commission, licence fee, or retainer paid to us — what you sell, you keep.

You cover the usual running costs of any online business:

• Your ecommerce platform subscription
• Annual domain renewal
• Any marketing or business development spend you choose to make

Beyond that, your only cost is the wholesale price of the watches you sell — paid as each order comes in, not upfront.

Your margin is your retail price minus the dropship price, minus shipping and platform costs.

Our dropship price list shows both the price you pay and a recommended retail price for every model, so you can work out your margin on any product before listing it. Retail pricing is entirely your call, and different niches and markets support different positioning.

Shipping costs for your markets are confirmed before you start trading, so nothing is left unknown when you're running the numbers.

Shipping is a cost of the business, so it sits with you as the store owner. You choose whether to charge it at checkout, fold it into your product pricing, or offer it free as a promotion.

Rates for your target markets are shared with you clearly before you start trading, so you can price accordingly from day one.

Returned items go back to whichever warehouse fulfilled the order, where they're inspected and restocked. A warehouse processing fee of roughly NZD 8 per item applies.

Faulty items are handled under warranty rather than as a standard return.

Your returns policy toward your own customers is yours to set, within the consumer law of the markets you sell into — we'll cover this as part of your training.

No — we handle the technical build and the fulfilment. Marketing your store, and any advertising spend, is down to you.

We're upfront about this because it's the part that actually determines whether the business works — a well-built store with no traffic won't sell watches. Your training covers how to market and grow the store, and ongoing support is there when you need it, but bringing customers to your products day to day is your job.

Yes. Everything we build is yours — the website, the domain, the brand and logo, the platform account with full backend access, and your customer data.

You're not licensing a store from us or trading under our brand. If you ever move away from our fulfilment, the business is still yours to run, sell, or take elsewhere.

Yes. You'll get a written agreement setting out the terms clearly before anything is committed, and we'll walk you through it.

Ask for it during your consultation, and read it in full before paying anything — we'd rather you asked questions upfront than found something out later.

No — most people who come to us haven't run one before.

The build, the catalogue and the supply chain are all handled for you. Your training covers day-to-day operation, and support continues after you go live.

What we can't supply is time and effort — this is a real business, not passive income, and the people who do well with it treat it that way.

Most ready-made stores are templates sold by people who've never shipped an order themselves.

Noxbridge Limited is Kiwi-owned with 12+ years in the watch industry, running some of the largest online watch stores in New Zealand and Australia. Your store runs on the same infrastructure and supply chain we use ourselves — ask us during your consultation and we'll show you our live stores.